{"id":10519,"date":"2025-06-25T00:02:57","date_gmt":"2025-06-24T21:02:57","guid":{"rendered":"https:\/\/newhaj.com\/?p=10519"},"modified":"2025-07-03T00:29:40","modified_gmt":"2025-07-02T21:29:40","slug":"google-maps","status":"publish","type":"post","link":"https:\/\/newhaj.com\/ru\/google-maps\/","title":{"rendered":"\u041e\u043f\u0442\u0438\u043c\u0438\u0437\u0430\u0446\u0438\u044f \u043e\u0442\u0435\u043b\u0435\u0439 \u0434\u043b\u044f Google Hotel Ads \u0438 Google Maps"},"content":{"rendered":"\n

\u0420\u0435\u0433\u0438\u0441\u0442\u0440\u0430\u0446\u0438\u044f \u043d\u0430 \u043f\u043b\u0430\u0442\u0444\u043e\u0440\u043c\u0435 Google Hotel Ads<\/h2>\n\n\n\n

Google \u0438\u0441\u043f\u043e\u043b\u044c\u0437\u0443\u0435\u0442 \u043f\u043b\u0430\u0442\u0444\u043e\u0440\u043c\u0443 Google Hotel Ads \u0434\u043b\u044f \u043f\u043e\u043a\u0430\u0437\u0430 \u0446\u0435\u043d \u0438 \u0441\u0441\u044b\u043b\u043e\u043a \u043d\u0430 \u0441\u0430\u0439\u0442\u044b \u0431\u0440\u043e\u043d\u0438\u0440\u043e\u0432\u0430\u043d\u0438\u044f \u0432 Google Maps \u0438 \u043f\u043e\u0438\u0441\u043a\u0435. \u0427\u0442\u043e\u0431\u044b \u0443\u0447\u0430\u0441\u0442\u0432\u043e\u0432\u0430\u0442\u044c:<\/p>\n\n\n\n

\u0417\u0430\u0440\u0435\u0433\u0438\u0441\u0442\u0440\u0438\u0440\u0443\u0439\u0442\u0435\u0441\u044c \u043d\u0430 Google Hotel Center.<\/p>\n\n\n\n

\u041f\u043e\u0434\u043a\u043b\u044e\u0447\u0438\u0442\u0435 \u0441\u0432\u043e\u0439 \u0441\u0430\u0439\u0442 \u043a \u0441\u0438\u0441\u0442\u0435\u043c\u0435 \u0447\u0435\u0440\u0435\u0437 \u043f\u0430\u0440\u0442\u043d\u0451\u0440\u0430-\u0430\u0433\u0440\u0435\u0433\u0430\u0442\u043e\u0440\u0430 \u0438\u043b\u0438 \u043d\u0430\u043f\u0440\u044f\u043c\u0443\u044e.<\/p>\n\n\n\n

\u0418\u043d\u0442\u0435\u0433\u0440\u0430\u0446\u0438\u044f \u0447\u0435\u0440\u0435\u0437 \u043f\u0430\u0440\u0442\u043d\u0451\u0440\u0430<\/h3>\n\n\n\n

Google \u0441\u043e\u0442\u0440\u0443\u0434\u043d\u0438\u0447\u0430\u0435\u0442 \u0441 \u0440\u0430\u0437\u043d\u044b\u043c\u0438 \u043f\u043b\u0430\u0442\u0444\u043e\u0440\u043c\u0430\u043c\u0438, \u043a\u043e\u0442\u043e\u0440\u044b\u0435 \u043f\u043e\u043c\u043e\u0433\u0430\u044e\u0442 \u0438\u043d\u0442\u0435\u0433\u0440\u0438\u0440\u043e\u0432\u0430\u0442\u044c \u0432\u0430\u0448\u0438 \u0434\u0430\u043d\u043d\u044b\u0435. \u0412\u043e\u0442 \u043a\u0430\u043a \u043c\u043e\u0436\u043d\u043e \u044d\u0442\u043e \u0441\u0434\u0435\u043b\u0430\u0442\u044c:<\/p>\n\n\n\n

\u041d\u0430\u0439\u0434\u0438\u0442\u0435 \u043f\u043e\u0434\u0445\u043e\u0434\u044f\u0449\u0435\u0433\u043e \u043f\u0430\u0440\u0442\u043d\u0451\u0440\u0430 \u0438\u0437 \u0441\u043f\u0438\u0441\u043a\u0430 \u043e\u0444\u0438\u0446\u0438\u0430\u043b\u044c\u043d\u044b\u0445 \u0438\u043d\u0442\u0435\u0433\u0440\u0430\u0442\u043e\u0440\u043e\u0432 Google Hotel Ads.<\/p>\n\n\n\n

\u041f\u043e\u0434\u043a\u043b\u044e\u0447\u0438\u0442\u0435 \u0441\u0432\u043e\u0439 \u0441\u0430\u0439\u0442 \u043a \u0432\u044b\u0431\u0440\u0430\u043d\u043d\u043e\u043c\u0443 \u043f\u0430\u0440\u0442\u043d\u0451\u0440\u0443. \u041e\u0431\u044b\u0447\u043d\u043e \u044d\u0442\u043e \u043f\u043e\u0442\u0440\u0435\u0431\u0443\u0435\u0442 \u043d\u0430\u0441\u0442\u0440\u043e\u0439\u043a\u0438 XML-\u043a\u0430\u043d\u0430\u043b\u0430, \u043a\u043e\u0442\u043e\u0440\u044b\u0439 \u0431\u0443\u0434\u0435\u0442 \u043f\u0435\u0440\u0435\u0434\u0430\u0432\u0430\u0442\u044c \u0434\u0430\u043d\u043d\u044b\u0435 \u043e \u043d\u0430\u043b\u0438\u0447\u0438\u0438 \u043d\u043e\u043c\u0435\u0440\u043e\u0432 \u0438 \u0446\u0435\u043d\u0430\u0445 \u0432 \u0440\u0435\u0436\u0438\u043c\u0435 \u0440\u0435\u0430\u043b\u044c\u043d\u043e\u0433\u043e \u0432\u0440\u0435\u043c\u0435\u043d\u0438.<\/p>\n\n\n\n

\u0421\u043e\u0437\u0434\u0430\u043d\u0438\u0435 XML-\u0444\u0438\u0434\u0430 \u0434\u043b\u044f \u043e\u0442\u0435\u043b\u0435\u0439<\/h3>\n\n\n\n

\u0415\u0441\u043b\u0438 \u0432\u044b \u0445\u043e\u0442\u0438\u0442\u0435 \u0440\u0430\u0431\u043e\u0442\u0430\u0442\u044c \u043d\u0430\u043f\u0440\u044f\u043c\u0443\u044e:<\/p>\n\n\n\n

\u0421\u043e\u0437\u0434\u0430\u0439\u0442\u0435 XML-\u0444\u0438\u0434 \u0441 \u0438\u043d\u0444\u043e\u0440\u043c\u0430\u0446\u0438\u0435\u0439 \u043e\u0431 \u043e\u0442\u0435\u043b\u044f\u0445, \u0446\u0435\u043d\u0430\u0445, \u043d\u0430\u043b\u0438\u0447\u0438\u0438 \u043a\u043e\u043c\u043d\u0430\u0442, \u043f\u043e\u043b\u0438\u0442\u0438\u043a\u0435 \u0431\u0440\u043e\u043d\u0438\u0440\u043e\u0432\u0430\u043d\u0438\u044f \u0438 \u0441\u0441\u044b\u043b\u043a\u0430\u0445 \u043d\u0430 \u0432\u0430\u0448 \u0441\u0430\u0439\u0442.<\/p>\n\n\n\n

\u0424\u0438\u0434 \u0434\u043e\u043b\u0436\u0435\u043d \u0441\u043e\u043e\u0442\u0432\u0435\u0442\u0441\u0442\u0432\u043e\u0432\u0430\u0442\u044c \u0442\u0440\u0435\u0431\u043e\u0432\u0430\u043d\u0438\u044f\u043c Google Hotel Ads. \u0422\u0435\u0445\u043d\u0438\u0447\u0435\u0441\u043a\u0430\u044f \u0434\u043e\u043a\u0443\u043c\u0435\u043d\u0442\u0430\u0446\u0438\u044f \u0434\u043e\u0441\u0442\u0443\u043f\u043d\u0430 \u0437\u0434\u0435\u0441\u044c.<\/p>\n\n\n\n

    \n
  1. \u041d\u0430\u0441\u0442\u0440\u043e\u0439\u043a\u0430 \u0443\u0447\u0451\u0442\u0430 \u043a\u043e\u043c\u0438\u0441\u0441\u0438\u0439<\/li>\n<\/ol>\n\n\n\n

    Google Hotel Ads \u043f\u0440\u0435\u0434\u043b\u0430\u0433\u0430\u0435\u0442 \u0434\u0432\u0435 \u043e\u0441\u043d\u043e\u0432\u043d\u044b\u0435 \u043c\u043e\u0434\u0435\u043b\u0438 \u043e\u043f\u043b\u0430\u0442\u044b:<\/p>\n\n\n\n

    CPC (Cost-Per-Click): \u0412\u044b \u043f\u043b\u0430\u0442\u0438\u0442\u0435 \u0437\u0430 \u043a\u0430\u0436\u0434\u044b\u0439 \u043a\u043b\u0438\u043a \u043d\u0430 \u0432\u0430\u0448 \u0441\u0430\u0439\u0442.<\/p>\n\n\n\n

    CPA (Cost-Per-Acquisition): \u0412\u044b \u043f\u043b\u0430\u0442\u0438\u0442\u0435 \u043a\u043e\u043c\u0438\u0441\u0441\u0438\u044e \u0442\u043e\u043b\u044c\u043a\u043e \u0437\u0430 \u043f\u043e\u0434\u0442\u0432\u0435\u0440\u0436\u0434\u0451\u043d\u043d\u043e\u0435 \u0431\u0440\u043e\u043d\u0438\u0440\u043e\u0432\u0430\u043d\u0438\u0435.<\/p>\n\n\n\n

    \u0412\u044b\u0431\u0435\u0440\u0438\u0442\u0435 \u043f\u043e\u0434\u0445\u043e\u0434\u044f\u0449\u0443\u044e \u043c\u043e\u0434\u0435\u043b\u044c \u0438 \u043d\u0430\u0441\u0442\u0440\u043e\u0439\u0442\u0435 \u0435\u0451 \u0447\u0435\u0440\u0435\u0437 Google Hotel Center.<\/p>\n\n\n\n

      \n
    1. \u041e\u043f\u0442\u0438\u043c\u0438\u0437\u0430\u0446\u0438\u044f \u0432\u0430\u0448\u0435\u0433\u043e \u0441\u0430\u0439\u0442\u0430<\/li>\n<\/ol>\n\n\n\n

      \u0427\u0442\u043e\u0431\u044b \u0443\u0441\u043f\u0435\u0448\u043d\u043e \u043a\u043e\u043d\u043a\u0443\u0440\u0438\u0440\u043e\u0432\u0430\u0442\u044c \u0441 \u0434\u0440\u0443\u0433\u0438\u043c\u0438 \u043f\u043b\u0430\u0442\u0444\u043e\u0440\u043c\u0430\u043c\u0438:<\/p>\n\n\n\n

      \u0423\u0431\u0435\u0434\u0438\u0442\u0435\u0441\u044c, \u0447\u0442\u043e \u0441\u0442\u0440\u0430\u043d\u0438\u0446\u044b \u0432\u0430\u0448\u0435\u0433\u043e \u0441\u0430\u0439\u0442\u0430 \u0431\u044b\u0441\u0442\u0440\u043e \u0437\u0430\u0433\u0440\u0443\u0436\u0430\u044e\u0442\u0441\u044f \u0438 \u043c\u043e\u0431\u0438\u043b\u044c\u043d\u044b\u0435 \u0443\u0441\u0442\u0440\u043e\u0439\u0441\u0442\u0432\u0430 \u043f\u043e\u0434\u0434\u0435\u0440\u0436\u0438\u0432\u0430\u044e\u0442\u0441\u044f.<\/p>\n\n\n\n

      \u0421\u0434\u0435\u043b\u0430\u0439\u0442\u0435 \u043f\u0440\u043e\u0446\u0435\u0441\u0441 \u0431\u0440\u043e\u043d\u0438\u0440\u043e\u0432\u0430\u043d\u0438\u044f \u043f\u0440\u043e\u0441\u0442\u044b\u043c \u0438 \u0443\u0434\u043e\u0431\u043d\u044b\u043c.<\/p>\n\n\n\n

        \n
      1. \u041f\u043e\u0434\u0434\u0435\u0440\u0436\u043a\u0430 \u043e\u0442\u0437\u044b\u0432\u043e\u0432 \u0438 \u0440\u0435\u043f\u0443\u0442\u0430\u0446\u0438\u0438<\/li>\n<\/ol>\n\n\n\n

        Google Maps \u0442\u0430\u043a\u0436\u0435 \u0443\u0447\u0438\u0442\u044b\u0432\u0430\u0435\u0442 \u0440\u0435\u0439\u0442\u0438\u043d\u0433 \u043e\u0442\u0435\u043b\u044f \u0438 \u043e\u0442\u0437\u044b\u0432\u044b. \u041f\u043e\u044d\u0442\u043e\u043c\u0443:<\/p>\n\n\n\n

        \u0420\u0430\u0431\u043e\u0442\u0430\u0439\u0442\u0435 \u043d\u0430\u0434 \u0443\u0432\u0435\u043b\u0438\u0447\u0435\u043d\u0438\u0435\u043c \u043a\u043e\u043b\u0438\u0447\u0435\u0441\u0442\u0432\u0430 \u043e\u0442\u0437\u044b\u0432\u043e\u0432 \u043d\u0430 Google.<\/p>\n\n\n\n

        \u041f\u043e\u043e\u0449\u0440\u044f\u0439\u0442\u0435 \u043a\u043b\u0438\u0435\u043d\u0442\u043e\u0432 \u043e\u0441\u0442\u0430\u0432\u043b\u044f\u0442\u044c \u043f\u043e\u043b\u043e\u0436\u0438\u0442\u0435\u043b\u044c\u043d\u044b\u0435 \u043e\u0442\u0437\u044b\u0432\u044b.<\/p>\n\n\n\n

          \n
        1. \u041c\u043e\u043d\u0438\u0442\u043e\u0440\u0438\u043d\u0433 \u0438 \u0430\u043d\u0430\u043b\u0438\u0442\u0438\u043a\u0430<\/li>\n<\/ol>\n\n\n\n

          \u0418\u0441\u043f\u043e\u043b\u044c\u0437\u0443\u0439\u0442\u0435 Google Hotel Center Dashboard \u0434\u043b\u044f \u0430\u043d\u0430\u043b\u0438\u0437\u0430 \u043a\u043b\u0438\u043a\u043e\u0432, \u0431\u0440\u043e\u043d\u0438\u0440\u043e\u0432\u0430\u043d\u0438\u0439 \u0438 \u044d\u0444\u0444\u0435\u043a\u0442\u0438\u0432\u043d\u043e\u0441\u0442\u0438.<\/p>\n\n\n\n

          \u041e\u043f\u0442\u0438\u043c\u0438\u0437\u0438\u0440\u0443\u0439\u0442\u0435 \u0446\u0435\u043d\u044b, \u0447\u0442\u043e\u0431\u044b \u043e\u043d\u0438 \u0431\u044b\u043b\u0438 \u043a\u043e\u043d\u043a\u0443\u0440\u0435\u043d\u0442\u043e\u0441\u043f\u043e\u0441\u043e\u0431\u043d\u044b.<\/p>\n\n\n\n

            \n
          1. \u0420\u0435\u043a\u043b\u0430\u043c\u0430 \u0447\u0435\u0440\u0435\u0437 Google Ads<\/li>\n<\/ol>\n\n\n\n

            \u0414\u043b\u044f \u0443\u0432\u0435\u043b\u0438\u0447\u0435\u043d\u0438\u044f \u0432\u0438\u0434\u0438\u043c\u043e\u0441\u0442\u0438 \u043c\u043e\u0436\u043d\u043e \u043d\u0430\u0441\u0442\u0440\u043e\u0438\u0442\u044c \u043a\u0430\u043c\u043f\u0430\u043d\u0438\u0438 \u0432 Google Ads, \u0441\u0432\u044f\u0437\u044b\u0432\u0430\u044f \u0438\u0445 \u0441 Hotel Ads.<\/p>\n\n\n\n

            \u0415\u0441\u043b\u0438 \u0432\u0430\u043c \u043f\u043e\u0442\u0440\u0435\u0431\u0443\u0435\u0442\u0441\u044f \u043f\u043e\u043c\u043e\u0449\u044c \u0441 \u0442\u0435\u0445\u043d\u0438\u0447\u0435\u0441\u043a\u043e\u0439 \u0438\u043d\u0442\u0435\u0433\u0440\u0430\u0446\u0438\u0435\u0439 \u0438\u043b\u0438 \u0441\u043e\u0437\u0434\u0430\u043d\u0438\u0435\u043c XML-\u0444\u0438\u0434\u0430, \u043d\u0430\u043f\u0438\u0448\u0438\u0442\u0435 \u2014 \u044f \u043c\u043e\u0433\u0443 \u043f\u043e\u043c\u043e\u0447\u044c \u0441 \u043f\u043e\u0434\u0440\u043e\u0431\u043d\u044b\u043c \u043f\u043b\u0430\u043d\u043e\u043c \u0438\u043b\u0438 \u043f\u043e\u0434\u0441\u043a\u0430\u0437\u0430\u0442\u044c \u043f\u043e\u0434\u0445\u043e\u0434\u044f\u0449\u0438\u0445 \u0441\u043f\u0435\u0446\u0438\u0430\u043b\u0438\u0441\u0442\u043e\u0432.<\/p>\n","protected":false},"excerpt":{"rendered":"

            \u0420\u0435\u0433\u0438\u0441\u0442\u0440\u0430\u0446\u0438\u044f \u043d\u0430 \u043f\u043b\u0430\u0442\u0444\u043e\u0440\u043c\u0435 Google Hotel Ads Google \u0438\u0441\u043f\u043e\u043b\u044c\u0437\u0443\u0435\u0442 \u043f\u043b\u0430\u0442\u0444\u043e\u0440\u043c\u0443 Google Hotel Ads \u0434\u043b\u044f \u043f\u043e\u043a\u0430\u0437\u0430 \u0446\u0435\u043d \u0438 \u0441\u0441\u044b\u043b\u043e\u043a \u043d\u0430 \u0441\u0430\u0439\u0442\u044b \u0431\u0440\u043e\u043d\u0438\u0440\u043e\u0432\u0430\u043d\u0438\u044f \u0432 Google Maps \u0438 \u043f\u043e\u0438\u0441\u043a\u0435. \u0427\u0442\u043e\u0431\u044b \u0443\u0447\u0430\u0441\u0442\u0432\u043e\u0432\u0430\u0442\u044c: \u0417\u0430\u0440\u0435\u0433\u0438\u0441\u0442\u0440\u0438\u0440\u0443\u0439\u0442\u0435\u0441\u044c \u043d\u0430 Google Hotel Center. \u041f\u043e\u0434\u043a\u043b\u044e\u0447\u0438\u0442\u0435 \u0441\u0432\u043e\u0439 \u0441\u0430\u0439\u0442 \u043a \u0441\u0438\u0441\u0442\u0435\u043c\u0435 \u0447\u0435\u0440\u0435\u0437 \u043f\u0430\u0440\u0442\u043d\u0451\u0440\u0430-\u0430\u0433\u0440\u0435\u0433\u0430\u0442\u043e\u0440\u0430 \u0438\u043b\u0438 \u043d\u0430\u043f\u0440\u044f\u043c\u0443\u044e. \u0418\u043d\u0442\u0435\u0433\u0440\u0430\u0446\u0438\u044f \u0447\u0435\u0440\u0435\u0437 \u043f\u0430\u0440\u0442\u043d\u0451\u0440\u0430 Google \u0441\u043e\u0442\u0440\u0443\u0434\u043d\u0438\u0447\u0430\u0435\u0442 \u0441 \u0440\u0430\u0437\u043d\u044b\u043c\u0438 \u043f\u043b\u0430\u0442\u0444\u043e\u0440\u043c\u0430\u043c\u0438, \u043a\u043e\u0442\u043e\u0440\u044b\u0435 \u043f\u043e\u043c\u043e\u0433\u0430\u044e\u0442 \u0438\u043d\u0442\u0435\u0433\u0440\u0438\u0440\u043e\u0432\u0430\u0442\u044c \u0432\u0430\u0448\u0438 \u0434\u0430\u043d\u043d\u044b\u0435. \u0412\u043e\u0442 Read 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