Hotel optimization for Google Hotel Ads and Google Maps

Registration on the Google Hotel Ads platform

Google uses the Google Hotel Ads platform to show prices and links to booking sites on Google Maps and search. To participate:

Sign up for Google Hotel Center.

Connect your site to the system through an aggregator partner or directly.

Integration through a partner

Google has partnered with different platforms to help integrate your data. Here’s how you can do it:

Find the right partner from the list of official Google Hotel Ads integrators.

Connect your website to the selected partner. This will usually require setting up an XML feed that will transmit data on room availability and prices in real time.

Creating XML feed for hotels

If you want to work directly:

Create an XML feed with information about hotels, rates, room availability, booking policies and links to your website.

The feed must comply with Google Hotel Ads requirements. Technical documentation is available here.

4. Setting up commission accounting

Google Hotel Ads offers two basic payment models:

CPC (Cost-Per-Click): You pay for each click to your website.

CPA (Cost-Per-Acquisition): You only pay a commission for confirmed bookings.

Choose the model that suits your needs and set it up through Google Hotel Center.

5. Optimizing your website

To compete successfully with other platforms:

Make sure your website pages load quickly and mobile devices are supported.

Make the booking process simple and convenient.

6. Feedback and reputation support

Google Maps also takes into account the hotel’s rating and reviews. Therefore:

Work on increasing the number of reviews on Google.

Encourage customers to leave positive feedback.

7. Monitoring and analytics

Use Google Hotel Center Dashboard to analyze clicks, bookings, and performance.

Optimize your prices so they are competitive.

8. Advertising via Google Ads

To increase visibility, you can customize your Google Ads campaigns by linking them to Hotel Ads.

If you need help with technical integration or creating an XML feed, write – I can help with a detailed plan or suggest suitable specialists.